Heineken is the world's international premium beer brand.
“NeoGrid Retail Insights, featuring point-of-sale data, is a powerful management tool that simplifies the collaboration process through sharing demand-driven results and trend analysis, thus backing joint decision-making. Heineken was able to get closer to retailers by bringing this solution into their relationship, sharing key learnings, guiding to generate more profit per square meter, without losing the focus on consumer needs, by guaranteeing product availability.”
“NeoGrid Retail Insights, featuring point-of-sale data, is a powerful management tool that simplifies the collaboration process [retailer & supplier] through sharing demand-driven results and trend analysis, thus backing joint decision-making. Heineken was able to get closer to retailers by bringing this solution into their relationship, sharing key learnings, guiding to generate more profit per square meter, without losing the focus on consumer needs, by guaranteeing product availability.”