Digital trade marketing
And speaking of consumer behavior, one of its increasingly popular features is the use of the internet to help with purchases or even to make them. From researching and selecting products to purchasing them in an online store: everything can be done from wherever you are.
Hence, trade marketing includes both physical and online points of sale, since it is necessary to guarantee presence in all channels where the public is. It is also extremely important to invest in ads on social networks and think about actions that encourage e-commerce sales.
Moreover, another essential item is the correlation between online and offline, as it is also common for the customer to search for an item on the internet and make the purchase at the physical point of sale, or to choose the product at the store and complete the purchase online.
Like trade marketing, digital trade marketing also requires proper planning and measurement of data to be conducted effectively.
This is possible by relying on specific solutions, such as Neogrid's E-commerce Insights. It enables obtaining a 360º view for brand monitoring and auditing, in addition to following KPIs that help to identify improvement areas for the strategy.